Privacy policy
Last updated: 1 October 2026
This policy explains what personal information Wordlark collects when you use www.wordlark.app and play.wordlark.app (together, "Wordlark"), why, how long we keep it, and the rights you have. We have tried to keep it short and plain.
Who we are
Wordlark is run by Ordinate Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom ("we", "us"), which is the data controller for the information described here. You can contact us about anything in this policy at [email protected].
What we collect
| Information | Why we need it |
|---|---|
| Your account: your name, email address, a securely scrambled (hashed) form of your password, the languages you choose and your settings | To create your account, sign you in, and show Wordlark the way you have set it up |
| Your learning: the lists you play, the answers you type or choose, your scores, progress, streaks and points | This is what Wordlark is for: it uses your answers to decide what to ask you next and to show your progress |
| Lists you add: the words and lists you upload or create | To store them and let you practise them |
| Signing in with Google or Microsoft: your name, email address and an account identifier from that provider | To sign you in with that account if you choose to. We never see your Google or Microsoft password |
| Technical information: your IP address, the browser you use, the pages you request and when, and details of any error | To keep your account secure (for example, limiting repeated sign-in attempts), to find and fix faults, and to understand how the site is used |
We do not ask for more than we need. We do not sell your information, and we do not show adverts.
Our legal basis
Under UK data protection law we use your information because it is necessary to provide the service you have signed up for (your account, learning and lists), because we have a legitimate interest in keeping Wordlark secure and working well (technical information), and, where we ask for it, with your consent (optional analytics cookies, below). You can withdraw consent at any time.
Cookies and similar technologies
- Essential cookies keep you signed in, protect forms against forgery, and remember that you are signed in when you visit wordlark.app. Wordlark cannot work without them.
- Your language may be remembered in your browser's storage, so the site appears in the language you chose.
- Analytics cookies (Google Analytics), if we use them, are set only with your consent. They tell us, in summary, how people find and use Wordlark, so we can improve it.
- Our network provider, Cloudflare, may set cookies needed to protect the site against attacks.
Who we share it with
We share personal information only with the services that help us run Wordlark, and only as far as they need it:
- Cloudflare, which carries traffic to and from the site and protects it;
- Google and Microsoft, only if you choose to sign in with them;
- Google Analytics, only if you accept analytics cookies;
- our email provider, to send messages you ask for, such as a password reset link.
Some of these companies may handle information outside the UK. Where they do, they use safeguards recognised under UK law. If a school or teacher gives you access to its lists, your teacher may see your progress on those lists. We may also disclose information if the law requires it.
How long we keep it
- Your account, learning and lists: for as long as you have an account. If you ask us to delete your account, we delete or anonymise your information within 30 days, apart from copies in backups, which are overwritten in the normal course.
- Records of page requests: 90 days.
- Error records and security records: as long as needed to investigate the problem, and no longer than a year.
Children
Wordlark is used by learners of all ages, including children at home and at school. If you are under 13, please ask a parent, guardian or teacher before you create an account. A parent or guardian can contact us at any time to see, correct or delete a child's information.
Keeping it safe
The site is served only over encrypted connections. Passwords are stored only in hashed form, and access to the data is limited to the people who run Wordlark. No system is perfectly secure, but we take care to protect what you trust us with.
Your rights
You have the right to ask for a copy of your information, to have it corrected, to have it deleted, to restrict or object to how we use it, and to receive it in a form you can take elsewhere. To use any of these rights, email [email protected]; we will reply within one month. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes to this policy
If we change this policy we will update the date at the top, and if the change is significant we will tell you on the site or by email.